Posts made in July, 2011

The Worst Marketing Mistake Web Designers Make

Posted by in Featured, Marketing, Tips, Web Design | 4 comments

The Worst Marketing Mistake Web Designers Make

We all have an amazing opportunity to grow our businesses through marketing, and it is vital that we don’t squander our efforts on the wrong things.  Too many people get marketing wrong because they don’t focus.  The worst marketing mistake that web designers and developers make is not intentionally targeting a specific market that they can best serve. How To Define Your Market The first step to targeting your market is to define who it is.  It can help to try to think of your ideal customer.  You can get as detailed as you’d like, including their age, gender, income bracket,...

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Using Referrals to Get More Web Design Business

Posted by in Featured, Marketing, Tips, Web Design | 0 comments

Using Referrals to Get More Web Design Business

Word of mouth is the most potent form of marketing at your disposal.  Having your web design business recommended to potential clients by someone they trust and already have a relationship with is more powerful than any other type of advertising.  Referrals give you instant credibility.  If you aren’t harnessing the raw power of this form of marketing, then you are leaving money on the table. How a referral system can help you: 1. Referrals are very effective. A potential customer is 2 or 3 times more likely to follow the advice of a referral rather than any other form of mass...

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A Simple Method to Get More Web Design Business

Posted by in Featured, Marketing, Tips, Web Design | 4 comments

A Simple Method to Get More Web Design Business

Here is a quick, easy and cheap method that anyone can use to give their web design business a quick shot in the arm.  With this method you can spend one or two hours worth of your time and no more than $10, and have a very good possibility of making thousands from getting just one new client. Focus Your Web Design Marketing Again, thinking locally, like in the last Web Design Business Builder article about Marketing for Web Design, pull out your local yellow pages or business phone directory, and choose a category like accountants, coffee shops, financial advisors, bicycle...

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