Posts made in October, 2011

Design Theory: Basic Principles of Page Organization

Posted by in Basics, Design Theory, Featured | 3 comments

Design Theory: Basic Principles of Page Organization

By mastering the rules below, you can create more effective web pages that are more helpful to visitors, keep them around longer, and increase conversions — which ultimately is what it is all about, right? One of the primary jobs of a designer is to create an immediate sense of what is important on a page.  This is referred to as visual hierarchy.  A designers toolbox for visual hierarchy consists of size, color, and placement.  These are your most basic tools for organizing the content of a website. Size is simple.  The larger an object is, the more importance the user will...

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Unleash Your Creativity and Find Purpose

Posted by in Featured, Tips, Web Design | 0 comments

Unleash Your Creativity and Find Purpose

In my last post I explained intrinsic motivation and how important it is to creativity as discussed in  Daniel H. Pink’s book  Drive: The Surprising Truth About What Motivates Us. Intrinsic motivation is based on the idea that the challenge in itself is the best form of motivation. In fact, motivation by fear of punishment will only push someone to do the bare minimum required to avoid the punishment, and motivation by reward creates tunnel vision that stifles innovation and outside-of-the-box thinking. Intrinsic motivation is what inspires creativity and at the same time brings us the...

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What Truly Motivates Us

Posted by in Featured, Web Design | 0 comments

What Truly Motivates Us

We all have the innate desire built into each of us to create things, to invent, bring order to chaos, to make something beautiful.  Meeting this desire in ourselves can be a great source of self-fulfillment and satisfaction.  This is why consumerism will never bring us as individuals, or society as a whole, joy or peace.  Because it is in creating that we find fulfillment, NOT in consuming. I know — “Heath, what the heck are you talking about?”  Stick with me for a moment; I do have a point.  In his book Drive: The Surprising Truth About What Motivates Us, Daniel H. Pink talks...

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