Design Theory

The True Purpose of a Website

Posted by in Design Theory, Featured, Marketing, Tips, Web Design | 2 comments

The True Purpose of a Website

It’s easy for a designer or developer to lose sight of what the purpose of a website is. Most people, when asked why they have a website for their business, will say something like, “So people can find me online.” But why is it important for someone to find you online?  “Because they might go to my competitor who is online.” While that is true, that is essentially saying that you need a website because “everyone else is doing it.” If you or your web design clients have this mentality, they will never harness the full potential of their website. They will always be limited to...

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Design Theory: Basic Principles of Page Organization

Posted by in Basics, Design Theory, Featured | 3 comments

Design Theory: Basic Principles of Page Organization

By mastering the rules below, you can create more effective web pages that are more helpful to visitors, keep them around longer, and increase conversions — which ultimately is what it is all about, right? One of the primary jobs of a designer is to create an immediate sense of what is important on a page.  This is referred to as visual hierarchy.  A designers toolbox for visual hierarchy consists of size, color, and placement.  These are your most basic tools for organizing the content of a website. Size is simple.  The larger an object is, the more importance the user will...

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