Marketing

How to Re-brand a website.

Posted by in Featured, Marketing, Web Design | 0 comments

How to Re-brand a website.

Re-branding is a serious and risky proposition with the sober possibility of killing your brand overall or reaping a big pay off.  In this article I will discuss why and how I went about re-branding. For the past year or so I have wanted to re-brand and re-design this site for a couple of reasons. First, the design is dated and not actually mine to begin with, it is a theme from Elegant themes that I have customized, but I have wanted to make something a little more personalized and simple to reflect my design tastes. Second, I want to change the name; Web Design Business Builder may be...

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The True Purpose of a Website

Posted by in Design Theory, Featured, Marketing, Tips, Web Design | 2 comments

The True Purpose of a Website

It’s easy for a designer or developer to lose sight of what the purpose of a website is. Most people, when asked why they have a website for their business, will say something like, “So people can find me online.” But why is it important for someone to find you online?  “Because they might go to my competitor who is online.” While that is true, that is essentially saying that you need a website because “everyone else is doing it.” If you or your web design clients have this mentality, they will never harness the full potential of their website. They will always be limited to...

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The First Priority of Every Web Designer!

Posted by in Basics, Customer Relations, Featured, Marketing, Web Design | 13 comments

The First Priority of Every Web Designer!

Here is what most web designers think their first priorities are. 1. Having a kick-butt computer 2. Having every possible graphic and web development program 3. Creating THE best portfolio ever 4. Getting lots of traffic to their website 5. Setting up a good office space 6. Learning every possible cutting edge Photoshop or jQuery trick 7. Being the first ever to do ___________ in HTML5 and CSS3 And so on and so forth… So, which do you think is the right answer?  What is most important? The correct answer is… none of the above.  They are all dead wrong.  You can have a mediocre...

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Social Network Marketing for Web Designers & Developers (Part 2)

Posted by in Featured, Marketing, Social Networking, Tips | 0 comments

Social Network Marketing for Web Designers & Developers (Part 2)

In the first part of this article I gave the first 2 tips on on how to use social networking to market your web design or web development business.  The first tip was to Be an Expert, NOT and advertiser!  We are constantly exposed to 100’s of advertisements each day.  The overall effect is that we have been programmed to ignore 90% of it.  That is why advertisers are always trying to find someway to catch your attention and stand out from the crowd.  Often this is in the form of sex, violence, and humor.  But instead of advertising at all, share meaningful, relevant and...

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Social Network Marketing for Web Designers & Developers

Posted by in Featured, Marketing, Social Networking, Tips | 2 comments

Social Network Marketing for Web Designers & Developers

In the last five years marketing has become amazingly small.  I don’t mean unimportant.  I mean that in the past, the big contenders with seven-figure advertising budgets would buy advertising time on TV, radio, and print newspapers or magazines.  Marketing was big then.  Smaller businesses tried to do the same things, only on a smaller scale.  Advertising on local TV and radio and purchasing ad space in local newspapers. For the first few years of the Internet, it followed this same model.  You bought advertising space on the highest traffic websites you could afford.  But now the...

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The Worst Marketing Mistake Web Designers Make

Posted by in Featured, Marketing, Tips, Web Design | 4 comments

The Worst Marketing Mistake Web Designers Make

We all have an amazing opportunity to grow our businesses through marketing, and it is vital that we don’t squander our efforts on the wrong things.  Too many people get marketing wrong because they don’t focus.  The worst marketing mistake that web designers and developers make is not intentionally targeting a specific market that they can best serve. How To Define Your Market The first step to targeting your market is to define who it is.  It can help to try to think of your ideal customer.  You can get as detailed as you’d like, including their age, gender, income bracket,...

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